What Is Ethical AI? A Practical Guide
A clear introduction to ethical AI, why it matters and the practical questions organisations should ask before using AI systems.
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Elena Sinel is an award-winning AI keynote speaker, ethical AI advocate and founder of Teens in AI. She brings global perspective, practical insight and clear communication to conversations on responsible AI, diversity in tech and the future of education.
Through her work with Teens in AI and beyond, Elena has collaborated with organisations committed to fostering diversity, innovation and ethical AI.
Meet Elena
Elena Sinel is the founder of Teens in AI, launched at the UN AI for Good Global Summit in 2018 to inspire young people to use artificial intelligence for social good.
Her work now reaches young people in 100+ countries, and she has contributed to conversations on AI education, ethics and inclusion through policy, media and global technology events.
Elena brings a rare mix of entrepreneurial experience, ethical AI advocacy and youth-focused innovation, making her a distinctive voice for organisations that want substance rather than hype.

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In the spotlight
Elena is a sought-after keynote speaker and media contributor, known for her expertise in ethical AI, diversity and education.
Featured on platforms like BBC News, she shares grounded insights on the transformative power of AI and the importance of building a more inclusive digital future.
Elena lends her voice to thoughtful conversations on ethical AI, diversity in technology and empowering the next generation of innovators.
We're excited to continue our partnership with Teens in AI to inspire young people to explore a future in technology. At Sage, we value technology's power to do good.
It's really interesting to judge these hackathons because you get to see into the minds of the young teams, what they are trying to achieve, and what they believe the world can become.
Our motivation to join Teens in AI as a global partner is to see a game changer in our industry, by participating actively in AI education for young people aged 11–19.
From the blog
A clear introduction to ethical AI, why it matters and the practical questions organisations should ask before using AI systems.
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